Around the year 2000, brands like BMW and Mercedes were discovering a huge market, that of the Sports Utility Vehicle (SUV). Before that time, families would buy a station wagon or a minivan, but since the economy was thriving, families were willing to spend more money on their cars and were especially willing to pay more for ‘cooler looking’ cars. And that was where the SUV stepped in; they were practically useless off-road, didn’t drive too well on the tarmac because of their height, but they did make dad look cool while transporting the kids to the hockey or soccer fields, and that proved to be worth something. Thus the market exploded and BMW X5’s and Mercedes M-classes started dominating the road.
In 2002, Porsche too entered the SUV market with its Porsche Cayenne. For the purists, this was absolute blasphemy. Porsche, a sports brand with its epic 911, producing a family vehicle; not cool. But those same purists were already confronted with a change in their beloved brand, since Porsche had already introduced the (more affordable) Porsche Boxter in 1996 and produced their 911 with a liquid cooled engine in 1998, instead of air-cooling them like they always did― air-cooling gives old Porsches that recognizable sound.
But, Porsche had to do it, because around the 1990s the company was almost bankrupt, and they had to offer a wider gamma of products to stay afloat. It’s 2017 now, and it’s safe to say their strategy has worked. Porsche is healthy and has sold hundreds of thousands of Cayennes, one of their most important models.
This year, their latest version of the Cayenne is introduced, and the guys of Auto Express analyzed the vehicle in full detail. Enjoy!